Mass AG investigates vaping company

From my American Association for Justice daily e-newsletter –

Massachusetts AG investigating whether Juul Labs took adequate steps to prevent sales to minors.

Reuters (7/24, Raymond) reports Massachusetts Attorney General Maura Healey said at a press briefing that her office has opened an investigation into Juul Labs Inc. and online retailers Direct Eliquid LLC and Eonsmoke LLC to determine if they broke state law by “failing to prevent minors from buying their products.” The investigation intends to evaluate the effectiveness of Juul underage sales prevention efforts and what it does, “if anything” to stop its products from being sold by online retailers without age verification. The office said it was sending cease-and-desist letters to the online retailers to stop sales of Juul and e-cigarettes to Massachusetts residents “without adequate age verification systems.”

CNBC (7/24, LaVito, 4.81M) reports Healey said, “I want to be clear with the public. This isn’t about getting adults to stop smoking cigarettes. This is about getting kids to start vaping. That’s what these companies are up to. They’re engaged in an effort to get kids addicted, get them hooked so they will have customers for the rest of their lives.” Healey’s office will investigate whether the Massachusetts consumer protection statute or state e-cigarette regulations were violated.

The Hill (7/24, Wheeler, 2.71M) reports Healey “said Tuesday morning her office has sent Juul Labs subpoenas for information.” The Verge (7/24, Becker, 1.55M) reports the investigation is part of “a statewide push to end youth vaping and nicotine addiction.”

Also reporting are the Associated Press (7/24), Boston Globe (7/24, Campbell, 945K), and the Springfield (MA) Republican (7/24, 412K).